Wild Caught – Product Branding System
A comprehensive product-branding project for Wild Caught, built around the idea of authenticity and “caught in the wild.” The work focused on creating a consistent packaging and label system across dozens of products—defining a clear visual hierarchy, typography and color rules, and reusable layout templates to keep every SKU recognizable, premium, and easy to shop. The result is a cohesive product family that stands out on-shelf and stays consistent across print and digital touchpoints.